The best tools for online business
I’ve spent a lot of time researching and comparing tools to run and grow my business faster. Here is a complete list of the best tools for online business which I found…
All the resources below are sorted into these main categories (click to scroll):
- Domain Names
- Web Hosting
- Building Websites
- Building Online Stores
- Tracking and Analytics
- Email Marketing and Automation
- Landing Pages and Funnel Tools
- Sales and Conversion Tools
- Social Media Analytics
- Instagram Automation Tools
- Pinterest Automation Tools
- Other Social Media Tools
- Course recording equipment
- Books and Courses
- Design Tools
Just to let you know, I have personally tested and still use each tool recommend on this page. This is to ensure that they are the best option available and will drive real results for your business.
In addition, for some of the resources listed below, I am an affiliate or an ambassador for the company. This means that if you decide to click one of my links and make a purchase for the tool or resource, I earn a small commission at no additional cost for you. Heck, sometimes it even offers benefits for you! Please do not spend any money on these products unless you feel that you need them or they will help you.
Building your own website
Everyone needs a website—these are my go-to services to start an SEO friendly and mobile optimized website.
How to secure and register a domain name—this is the URL of your website such as aaronward.com
NameCheap – My #1 go-to cheap domain name registrar. They have amazing prices and a very easy to use dashboard + great customer support if you ever get stuck.
NameMesh – Domain name generator and search tool to find the perfect domain name
Shopify Name Generator – Stuck on finding that business name or domain? This tool is my second option for figuring out a great name which has an available domain.
My recommended web hosting provider for great liability (reliability) and speed (page loading speed) to help your SEO (search engine optimization) performance.
I am a huge fan of WordPress websites. It’s what I run this website on. Do not use Wix or a cheap platform. Instead, opt-in for the best CMS (content management system) which is WordPress. Don’t be daunted or overwhelmed, they are very easy to run and manage websites.
SiteGround – The best WordPress host available. Amazing reliability and site speed with fantastic customer support. They also include a 1 click WordPress installer (or alternatively ask their live chat to do it for you).
If you are building an online store, you will not need web hosting as it comes included.
After you get web hosting and install WordPress (via SiteGrounds 1 click installer) you will need a theme to style your website.
StudioPress – StudioPress’s Genesis Framework is what my WordPress theme is. It’s insanely secure and SEO optimized (fast loading speeds). StudioPress is a great option if you know HTML/CSS as if you want to make any changes to the theme, you will need to edit the code or pay a coder to do so. Take a look at and preview their selection of themes to see what best suits your business.
Marketers Delight – My alternative go-to WordPress theme for WordPress. Insanely easy to setup (point and click) and includes most plugins marketers need for only a one time fee. 100% check them out if you are not comfortable with HTML/CSS code.
Building Online Stores
If you want to sell physical or digital products online with inventory and client management, you will need an e-commerce platform.
Shopify (14 Day Trial) – The best platform for selling physical and digital goods online. They include hosting, inventory management, front-end and back-end shop editors, it’s so easy your grandma could (and maybe will) start a store.
Teachable – Ever taken one of my courses? I use Teachable to host, manage, accept payments, great sales pages and keep my content secure. This is by far the #1 platform to host and sell online courses.
Marketing and Sales tools
Monitor, analyze and boost your sales with these marketing tools.
Tracking and Analytics
Google Analytics – Like duh. You need this no matter what. It lets you understand your websites traffic from their age, location, how they found your website plus so much more. Just get it even if you don’t understand it. Collect data from day one no matter what.
HotJar – A sweet tool for seeing heatmaps and live recordings of how visitors are using your website. You can also track your conversion funnels and see where users are dropping off (so you can improve the page). They offer a free plan which is perfect to test the interface and options available.
Email Marketing and Automation
You most likely know how important it is to collect emails and send out emails to potential customers (and customers of course). Therefore, you need an email marketing tool to do exactly this.
ConvertKit – The best email tool ever. Seriously, it’s so freaking awesome. You can easily collect emails, segment and tag your users and create sexy automation sequences with a visual editor (so everything makes sense). I highly recommend this business to collect and send automated emails. I’ve been with them from day one and will never look back—even though I admit to looking for better alternatives but found everyone else always switched from those alternatives to ConvertKit.
LeadPages – If you want to up your game and create conversion optimized email opt-in forms, such as pop-ups, slide-ins, and so on… LeadPages offers a groovy tool called LeadBoxes which comes with the LeadPages landing page builder subscription.
Landing Pages and Funnel Tools
Looking to convert visitors into email subscribers, leads or actually buyers? You need a landing page or lead/sales funnel.
LeadPages – My go-to option for creating conversion-focused landing pages and email opt-in forms. Admittedly though, I use their LeadBoxes (email opt-in forms) much more than their landing page software as I prefer to just code my own pages #nerd.
ClickFunnels – A more serious landing page and sales/lead generation funnel tool. Personally, I have never used this, but wanted to include it due to its popularity within the online marketer’s world.
Extra tools to help you increase conversions, whether that be an email signup or product sale.
Proof (30 Day Trial) – A sweet tool that massively boosts social proof on your landing page which drives 50%+ more conversions. Proof shows visitors recent conversions on your website such as signups, purchases or even how many live visitors you have in a beautifully designed bottom-right corner button.
Google Hangouts – Host a webinar for free. Without limits on attendees. Simple as that. Answer questions or do a live demo of your product or teach something in your niche subject.
Social Media Tools
Grow your audience on social media and drive traffic to your products or services.
Social Media Analytics
Track your social media accounts performance.
SocialBlade – A nifty little tool to see social media accounts daily follower gains and over time gains.
IconoSquare – An industry leading Instagram and Facebook analytics tool. They have a sexy interface and great metrics to digest.
SocialRank – SocialRank helps you find, filter and easily analyze your audience on Instagram and Twitter. They offer a free plan too which is perfect for anyone looking to find their most engaged followers, worst followers and so on.
SproutSocial – The all in one social media marketing platform and management tool. For anyone serious about growing your brands online following, social proof, and driving sales—this is the tool for you.
Instagram Automation Tools
The best method for automating your Instagram account.
Jarvee – The best all-in-one social media automation tool to help you grow your followers and engagement across multiple channels including Instagram, Facebook, Google+, Twitter, Pinterest, Tumblr and LinkedIn. This software will perform tasks such as following, liking, uploading, liking comments on your posts and much more with filter controls.
Pinterest Automation Tools
Maintaining a managing a Pinterest account is a lot of work—this tool makes life easy as it does all the hard work for you.
BoardBooster – This tool is killer for growing and populating your Pinterest profile with high-quality pins which drive traffic to your website. It’s very easy to setup and manages your Pins like a pro.
Other Social Media Tools
Proxies, VPS’s and other tools to help you with social media marketing.
HighProxies – My #1 Instagram and social media automation proxies. These are my most recommended proxies that all my students and clients and myself use. They work like a charm.
Proxy purchase help
When purchasing a proxy, select a the location closest to you. This is because a proxy is an IP address, and you want one that is close to the original IP address your Instagram account was using.
SSLPrivateProxy – My alternative proxy provider for Instagram proxies. Works just as good and offers different locations.
GreenCloudVPS – The best VPS (Virtual Private Server) to run your social media automation software on, such as Jarvee, 24/7 hours a day. It’s basically renting a computer which is online 24 hours a day—you can connect to it from your computer and control it using RDC (remote desktop connection).
VPS purchase help
When purchasing a VPS, choose the Use the Windows VPS > MassPlanner Optimized VPS. This is optimized to run social media automation software. Then select the location closest to you during the checkout process, this will make your connection to the VPS quicker.
TunnelBear – A super easy and amazing VPN (virtual private network) that masks your location when accessing the internet to keep your activity private.
Legend – A cool app that creates sexy typography videos which are perfect for Instagram ads or shoutouts.
Hardware and Equipment
The physical tools and extra resources that have helped my business.
Course Creation Equipment
The tools I use to record online courses and Youtube videos with.
Microphone – ATR2100 which I have connected to a soundmixer as it’s an XLR microphone. In addition, I got the On Stage Foam Ball to cover the top of the mic to reduce pop and static noise.
Microphone Soundmixer – Yamaha AG03. You basically plug the mic in to this which controls your sound, reverb, and other cool audio things.
Recommended Cheaper Microphone – The Blue Yeti is a great alternative microphone which I know a lot of users first opt for as its much cheaper due to no soundmixer being required.
Webcam – Logitech HD Pro 1080p C920. Does what it says on the tin.
Recording software – OBS (open broadcast software). Has a perfect recording option which you can set up hot keys with too, making it easy to stop and start recording.
Editing software – Adobe Suite (all apps). Specifically I use After effects to create my motion graphics such as text animation and Youtube end cards. Then I use Premiere to cut, edit and render my video.
Books and Courses
Books and courses are the stepping stone to learning. If it wasn’t for these, I wouldn’t be where I am today (so big thanks to the creators—love you all!)
The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime – MJ DeMarco
UNSCRIPTED: Life, Liberty, and the Pursuit of Entrepreneurship – MJ DeMarco
The Power of Now: A Guide to Spiritual Enlightenment Paperback – Eckhart Tolle
The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change – Stephen R. Covey
Think and Grow Rich: The Original – Official Publication of The Napoleon Hill Foundation
The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich – Tim Ferris
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World – Gary Vaynerchuk
No Easy Day: The Firsthand Account of the Mission that Killed Osama Bin Laden – Mark Owen
Instagram Kickstarters – A free Instagram marketing course to set you up for success in 2018 onwards.
The Ultimate FollowLiker Course – A full in-depth course covering the best Followliker features and settings to gain Instagram followers using automation.
Blogging Mastery – A step-by-step course which shows you how to start a successful and profitable blog. It covers and shows you ever step of the way to getting your first sale.
The Ultimate Pinterest Course – Looking to grow your traffic through Pinterest. This course shows you exactly how easy it is to do that. Learn the best strategy for blowing your traffic up on this ‘search engine’.
Creating beautiful graphics is no one-click and post job. But these tools help you get there quicker.
Photoshop – The best graphics creation tool. You can do anything you want with Photoshop. While it may have a steep learning curve, the skillset is invaluable and 100% worth the time and effort to learn. I actually use the whole creative suite which includes Illustrator too for creating vector graphics (logos, icons and so on).
Note about Adobe
If you sign up for Adobe, get their ‘all applications’ package. This way you get Photoshop, Illustrator, InDesign, After Effects, Premier and so on… Plus TypeKit which lets you use paid fonts for essentially free which is awesome. Otherwise get the Photography plan as it includes Photoshop as well as Lightroom which is the cheapest option to access Photoshop.
Canva – A free alternative (but not as powerful) to Photoshop and the Adobe Creative Suite.