You have 5 seconds.
This is the time it takes for a new visitor on your Instagram profile to lose attention and go elsewhere.
So what do you want them to do?
You want them to take action… on your call to action.
Today I’m sharing with you 63 Instagram business bio examples.
This will give you a foundation on how you can craft your own Instagram business bio like a pro.
Oh, and I’ve split each bio into two sections: The Good & The Bad.
Let’s dive in!
1. Vaseline (3/5)
Vaseline US Vaseline US–helping heal dry skin for generations. Now helping improve skin health worldwide with The Vaseline Healing Project. www.vaseline.us/thevaselinehealingproject.html
Vaseline tells users exactly how their product helps them.
You want to let people know what the key benefit of your product or service is. Especially for those who are seeing your brand for the first time.
Also note, having a clear profile picture as your brand’s logo is important. And sometimes will need some restructuring to fit in the circle. However, they could have made a custom Instagram logo. A pure blue gradient background with Vaseline in white would work wonders. It looks like they just awkwardly cropped a picture.
Vaseline also created a landing page which is mobile responsive. This is key, as it directs users to your end goal. Unfortunately in this case, the landing page lacks an end goal (more on that in ‘The Bad’).
There is no call to action.
Vaseline should have included copy such as:
“See how you can improve your skin’s health with Vaseline by visiting vaseline.com/project”
The website that Vaseline does include, lacks an end goal. If a visitor clicks on their link, it takes them to a page which doesn’t tell them what to do.
It should be one big button, with one very clear goal or task. Such as ‘Get a free mini Vaseline sample’ or ‘Get 25% off your next Vaseline tub!’.
It’s a great idea to make a specific landing page for your Instagram traffic too—this way you can track conversions and sales for your business.
2. Razer Gaming (1/5)
RΛZΞR Razer – For Gamers. By Gamers. www.Razerzone.com
Razer has a unique logo symbol to use as their profile image.
This helps them be easily recognizable in users feeds. Which helps increase likes and comments from thriving fans.
Besides this, they use a short tagline keeping on brand: Razer – For Gamers. By Gamers.
Razer doesn’t say much. Yet they do so much as a company.
Razer is doing giveaways of their products constantly. Their bio should reflect this.
“Enter to win our $500 gamer gear giveaway: razer.com/giveaway” would be a perfect addition to their bio.
Instead, they leave people in the dark on their home page. The result? People feel unfulfilled and unmotivated around making a purchase. Wheres the HYPE Razer?! Jeez.
3. Dollar Shave Club (5/5)
Dollar Shave Club Dollar Shave Club makes and delivers everything you need to look, feel, and shave like a million bucks— without paying it. Try the Club today. dlrshv.es/Instagram
Oh god yes!
Everything. Dollarshaveclub understands marketing and how to write a damn good bio.
- The bio mentions a clear benefit of their product and service
- They include a little light and subtle humor
- There is a tracked link to a specific Instagram landing page which is mobile friendly
They seriously nailed their bio. Take notes because this is a good business bio!
Nothing! Keep doing you Dollarshaveclub.
4. Starbucks (4/5)
Starbucks Coffee ☕ Inspiring and nurturing the human spirit — one person, one cup, and one neighborhood at a time. sbux.co/toastedwhitemocha
Starbucks plays it smart. They know what their end business goal is—get people to download the Starbucks app.
What comes from that? Purchases.
So they include a trackable link in their bio for users to get their app.
Starbucks also frequently updates their bio, depending on seasonal promotions and product features. Showing they’re active and keeping consumers hyped.
There is no true call to action. People may feel skeptical to click on their link.
Why not say “Get bonus holiday Starbucks points for a free drink, Get the App:”
5. Pura Vida Bracelets (5/5)
Personally, I love Pura Vida Bracelets. They’re the perfect account to learn from. They are a combo-wombo of amazing content and biostructure.
Heck, I’ve even purchased from them and it was because of their Instagram profile.
In their bio, they give any first-time visitor all the information they need to know:
- Where they’re located,
- On brand #hashtags people can use
- Contact information
- Emojis to spice things up and keep readers attention span
And of course, they mention 50% off and link to their homepage, which in this case makes sense. As it’s site-wide and not a specific product.
If you only have a deal for one specific product, link directly to it!
Pura Vida Bracelets is a brand which dominates on Instagram and I recommend you follow them to keep up with their amazing content. It’s rare to see them do something wrong.
6. Ralph Lauren Home (2/5)
Ralph Lauren Home A celebration of modern luxury and timeless style. rlauren.co/2hR1wHG
Ralphlaurenhome keeps things classy, exactly like their brand represents.
A clean bio makes sense here. While their content speaks for the brand’s high-quality products.
Including a trackable link in their bio is a great power move, as it helps them track how many visitors they get from Instagram.
Bitly.com is a great resource to get trackable links 🙂
You’ve probably guessed it.
There’s no call to action in their bio, the link they had loaded up holiday (Christmas) gifts.
Yet they don’t get people excited to click through and visit that page.
“Shop exclusively modern luxury gifts for your loved ones: rlauren.co/2hR1wHG” would have been wonderful.
7. Ben and Jerry’s (3/5)
Ben & Jerry’s Peace, Love, & Ice Cream. benjerrys.co/2yDNRqQ
If you are all about minimalism. Ben and Jerrys is a great Instagram business profile to take a look at.
Simple and straight to the point.
Plus they clearly know what’s up as they include a tracking link in their bio too.
As you can see it’s important to know where your traffic comes from.
Once again, no real hype or call to action in their bio. But hey, its Ben and Jerry’s we can let this one slide (maybe?).
8. Coca-Cola (1/5)
Coca-Cola #ShareaCoke us.coca-cola.com
That’s right. Coca-Cola gets a deserved 1/5.
The only thing they did well here, is by using a branded hashtag #shareaCoke. Which, if you pardon my french, sounds a little too close to #shareacock. Hopefully, that hasn’t been an issue for them!
But the idea here is that they will be increasing awareness as people will upload pictures and videos with the hashtag.
Like we get it, you have a market capitalization at roughly $188 billion. But that’s no excuse to have such a boring and bland bio.
Especially when your drink is about excitement and joy.
So what could they do better?
Here’s my take on it (took about 20 seconds):
“Enjoy a refreshing Coca-Cola and earn rewards with our plus plan: cocacola.com/rewards”
This gets people thinking about the product and enjoying it. You may even be thinking about a coke now, and if you like it, you probably want one.
And it also gets people wanting to visit the link to get rewards. Everyone loves free rewards.
9. Airbnb (5/5)
Airbnb Airbnb opens the door to interesting homes and experiences, even if it’s just for a night. Share your stories with #Airbnb. Book from our feed: abnb.co/insta
Airbnb hits it on the head:
They clearly explain the benefit of their service and close on two calls to actions.
- Share your story/experience using our hashtag #AirBnb
- Book a place to stay with us
Whats amazing is that Airbnb created a landing page with pictures where people have stayed. It’s actually their Instagram feed. You can then click a picture and book somewhere to stay in that location.
This is great as it doesn’t disrupt the users experience on the Instagram platform. Instead, it transitions them.
Nothing. They make their Instagram followers have a great experience and don’t disrupt the style of Instagram.
10. Tesla (4/5)
Tesla Electric cars, giant batteries and solar ts.la/13ZLU
Sometimes being short can go along way.
Especially when it comes to branding and marketing. There’s a phrase that goes “the less the better”.
And Tesla does that. They let people know their philosophy and provide a tracked link to their homepage.
It’s a shame Tesla doesn’t give a call to action. They could direct people to a landing page. This could be their newest car model, where people could explore the features.
11. Adobe (5/5)
Adobe This November, we’re featuring dynamic visuals that celebrate the beauty in chaos. Share your work with #Adobe_BeautyInChaos. adobe.ly/2AoxXEQ
Adobe does a great job of updating their bio to represent each month’s artwork theme.
And give you an idea of what content they will be uploading.
If your business also works through monthly themes or seasons… update your bio to represent them.
Adobe has a trackable link to a page of artwork, I just wish they gave a call to action to get more clicks.
This is something as simple as “Click to see this months artwork”.
12. Lego (2/5)
LEGO Hello! You made it to the official LEGO Instagram. We’ll show you around! lego.build/_Rebuild
Lego includes a trackable link… which by now you know is important so you know how much traffic comes from Instagram.
The website page is also mobile friendly which is great, and has one goal aimed at getting users to download the Lego app.
Lego could do so much more with their bio.
They’re a company about creativity, and this bio lacks it. It feels like someone said, “meh this will do for now”.
Instead, they should be promoting people to share their creations. They could go with #mylegoween (perfect for Halloween themed lego builds). Or even #MyLego.
Let’s take a pause and ask “So what works?”
Looking at my comments on these profiles, you should by now be familiar with what’s good and what’s bad.
Because this is Instagram we are talking about. You cant get complicated or crazy analytical.
A bio at the end of the day is a bio. It should be short, to the point and have an end goal in mind (call to action).
Anyway, I’ve included more Instagram business bio examples below. But this time without my feedback.
I want you to take a look at them and ask these 5 questions:
- Are they explaining their product or services benefit for new visitors?
- Is there a call to action?
- Does their profile image represent their brand? This should be a headshot or logo designed for Instagram’s circle.
- Do they use a trackable link to see how much traffic is coming from Instagram?
- What does their link open? Is it a landing page designed specifically for mobile and Instagram users?
This will get you in the mind frame for when you write your bio, as you will be able to determine the good from the bad.
13. Gym Shark (1/5)
Gymshark Be a visionary. Gym.sh/TFL-SteveCook
14. Smarties (4/5)
SMARTIES Canada Sweet & shareable with Natural Flavours & No Artificial Colours ?#HowDoYouSmarties? www.madewithnestle.ca/halloween
15. Globe (4/5)
Globe For the riders of concrete, oceans, and mountains—modern explorers of the Globe. #beUNEMPLOYABLE est. Australia 1994 www.globebrand.com/collections/cult-of-freedom
16. Sprout Social (5/5)
Sprout Social We build social media software that enables open communication between people and brands. Sharing how #TeamSprout works and plays here. bit.ly/2pK0o8n
17. Canva (5/5)
Canva Design Anything. Publish Anywhere. ? Available on ? and ? P.S. Android is coming soon! ?Get on the list here: about.canva.com/android
18. Desenio (3/5)
DESENIO Shop high quality posters and fashionable art prints online. Shipping to: The European Union, Norway, The US, Canada and Australia. #desenio desenio.com
19. BlackMilk Clothing (5/5)
BlackMilk Clothing For the Style Boss ? Designed and Made in Australia ✂️ #blackmilkclothing to be featured ? ? : blackmilksnaps Own it? blackmilkclothing.com/shop-instagram
20. Eater (4/5)
Eater The best food pics from Eater editors and readers. Tag #Eater and we’ll share our fave photos with our audience. bit.ly/38BestRestaurantsinAmerica
21. BlogTO (5/5)
blogTO Toronto’s source for local news, restaurant reviews, event listings and the best of the city. Tag your photos with #blogTO Snapchat ?: blogto blogto.com
22. MeUndies (5/5)
MeUndies The Ultimate Feel Good Undies ?? Tag #MeUndies for a chance to be featured. Tap link to shop our Instagram feed. linkin.bio/meundies
23. ConvertKit (5/5)
Email marketing for professional bloggers. Teaching everything we know every step of the way. | Craft + Commerce conference?? convertkit.com/conference17
24. TED (1/5)
TED Talks Ideas worth spreading ted.com
25. Serena & Lily (5/5)
Serena & Lily Color, pattern, and original designs with a California point of view. Share your world #serenaandlily Shop our feed: www.serenaandlily.com/shop-instagram
26. A Color Story (4/5)
27. itsAaronWard (5/5)
Aaron Ward I teach you how to grow your audience & create a profitable online business. 21,000+ students ⚡ Join my FREE Instagram Mini Course: courses.aaronward.com/p/instagram-mini-course
Just to show you how a ‘pro’ is doing it. Ha :)!
Join my 100% FREE Instagram Course to gain Followers (using FollowLiker)
Now It’s Your Turn
Go out there and create your business Instagram bio.
And keep in mind these 5 key points:
- Profile picture is a logo or headshot designed for Instagrams circle
- Let people know your product or services benefit
- Include a call to action such as “Visit this link / Click here”
- Create a mobile-friendly landing page (for Instagram specific visitors is even better!)
- Trackable link to see how much traffic your Instagram drives (bitly.com or later.com/linkinbio)
Once you are done…
Leave a comment below. Include your Instagram profile and get feedback + some free followers 😉
Don’t forget to Pin Me!