The Tools I Recommend To Start & Grow Your Online Business

Here's a list of the tools I use everyday to continuously grow and scale my business. If you're just getting started with your own business and want the best tools for the job, or are looking for the next thing to help you scale, this list should help you.

I've included alternatives for tools I use too, as I understand budgets can vary entrepreneur to entrepreneur. Also please understand for some tools below, I earn a commission if you decide to purchase them at no extra cost for you — this does not effect my opinion on the tools listed below, I only recommend products I personally use or believe helps you.

Aaron Ward

Create & Launch a Website

What I'm Using

Webflow: Website Builder


Webflow is by far the best website building tool for creating a blog, landing page, or sales pages. Forget using WordPress, as this is the future.

With Webflow you get full control over your website, and you can virtually build anything. In addition, they have lightening fast hosting, a secure backend, and solutions for blog and eCommerce CMS's.

Learn More About Webflow

What I'm Using

Namecheap: Register Your Domain Name


Namecheap offers cheap domain names with the most reliable service. They offer amazing customer support, free WhoIs protection and also Gmail (G Suite) integration, so you can easily get a custom email with your domain (e.g.

Learn More About Namecheap

Sell Digital Products

What I'm Using

Kajabi: Sell Digital Products & Create Funnel Pages


Kajabi is my new go-to platform to sell digital products online. I love how you can build marketing funnels (called Pipelines in Kajabi) and do automated cart abandonment emails. Plus their interface is beautiful and gives your customers a great experience.

Learn More About Kajabi

What I Previously Used (Before Kajabi)

Teachable: Sell Online Courses


Teachable was my go-to for creating, hosting and selling online courses before I moved to Kajabi. They've got a great customer support, frequently release updates to help creators, and make the learning experience seamless for your students. The reason I switched was because Kajabi offered a better interface, and more advanced features.

Learn More About Teachable

Alternative Option

Podia: Sell Online Courses


I've seen a lot of course creators use Podia to host and sell their courses with. A few of my business friends have recommended it as a cheap option to get started with if budgeting is an issue. I however have no experience with this platform.

Learn More About Poida

Email Marketing

What I'm Using

Active Campaign: Email Marketing & CRM

Active Campaign

Active Campaign is my go-to email automation and marketing tool. It's features are incredible and allow you to have so much control over your marketing, segmentation, and lead scoring.

I highly recommend you make the investment in a good email tool, as it will ensure you have full control over your marketing messages.

Learn More About Active Campaign


Drip: Advanced Email Marketing


Drip would be my go-to if I wasn't already using Active Campaign. Their platform looks very promising and is cheaper than Active Campaign whilst still providing the same features.

Don't be surprised if you see me switching to this platform in the future. I need to do some testing first and see how the platform functions, but as mentioned it does look very promising.

With Drip you can create automated email campaigns, split test, and see where your revenue is attributed.

Learn More About Drip

Great For Beginners (What I Used Before Active Campaign)

ConvertKit: Email Marketing


ConvertKit helps you grow your email list by letting you create forms, landing pages, and through sending out automated email sequences.

Convertkit is a little more simple in terms of features, but it can still get the job done. At the end of the day, having good content, a great offer, and clear marketing message are the most important ingredients to success selling.

Learn More About Convertkit

Marketing Automation

Highly Recommended

Deadline Funnel: Legit Offer Countdowns

Deadline Funnel

Deadline Funnels lets you create real authentic evergreen offers for your products, which converts more leads into customers with an important marketing fundamental: scarcity.

Giving your customers a reason to buy now is important, and this tool helps you do just that — it allows you to create an offer deadline, without fake countdown timers that reset if you refresh the page. Every customers is tracked uniquely and will be put in a position to make a purchasing choice.

Learn More About Deadline Funnels

Nice To Have

Demio: Webinars/Masterclasses


Demio is a great option for hosting webinars or group coaching calls. Their interface is really clean and they're great people always improving the product.

I've used Demio a few times to host Masterclasses with, and found no problems with it. Since then a lot of updates have happened and the tool looks even better than before.

Learn More About Demio

Nice To Have

EasyWebinar: Webinars/Masterclasses


Easywebinar is another promising tool to host webinars. I really dig how you can setup automated webinars with different start times (allowing people to prepare for your event), include a time trigger for your button to appear so users to take action (purchase), and finally include a chat box for them to ask questions even on automate/replays.

Learn More About Easy Webinar

Business Essential

Google Drive: File Storage & Document Creation

Google Drive

I use Google Drive for many areas of my business. They have a complete set of tools for creating documents, slides, and even the occasional spreadsheet.

Learn More About Google Drive

Highly Recommended

Zapier: Automate Your Work


Zapier is a fantastic tool that allows you to connect various apps together. For example, you can connect your online course platform with your email marketing tool so that when someone buys a product, Zapier takes their information and sends it to your email list.

Learn More About Zapier

Analytics & Reporting

Must Have/Business Essential

Google Analytics

Google Analytics

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

Every business owner needs to be using this if they're selling online. If you decide to go with a paid analytics platform instead, it's still always good to have Google analytics as another free data resource.

Learn More About Google Analytics

Nice To Have

SegMetrics: Get Clear on Lead Value


Segmentics is a great tool to understand where your leads are coming from, and exactly how much they're worth so you don't overspend on advertising.

You'll know where your leads come from, how they act, and how much your marketing is really worth. This is also a great alternative to the more expensive Wicked Reports you may see other business owners use.

Learn More About SegMetrics

Social Media Tools

Nice To Have

Later: Post Scheduling & Analytics

Later Instagram

Save Time by Scheduling Your Instagram Posts Ahead of Time. Manage Multiple Accounts, Schedule Video, Reposting, Analytics & Uploading Tools.

Learn More About Later

Nice To Have

Flick: Instagram Hashtag Research & Analytics

Flick Instagram Hashtags

Flick is by far the best tool for improving your hashtag strategy. Not only is it superbly accurate but it also saves us a lot of time! We've been able to help our followers find hashtags they can rank on, for free!

Learn More About Flick

Nice To Have

Epidemic Sound: Music Library

Epidemic Sound

Epidemic Sound is a royalty free (subscription based) library of music and sound effects you can use for your videos without the worry of copyright strikes. I mostly use this service for background music on my YouTube videos.

Learn More About Epidemic Sound

Admin & Legal Tools

Business Essential

Quickbooks: Finance Tracking


Automatically track your expenses and income, so you know exactly where your money is at all given times. Quickbooks is great because it automatically syncs with your bank and payment processes such as PayPal and Stripe.

Quickbooks is a lifesaver when it comes to filing taxes, because you can quickly grab your totals for different expenses and income. Plus knowing where you can start spending less (or more) in both your business and personal finances — everyone should have an accounting software, even if they dont run a business.

Learn More About Quickbooks

Nice To Have

Iubenda: Automatic Website Policies


Make your sites & apps legally compliant across multiple languages and legislations (including the GDPR) with lawyer-crafted, self-updating solutions.

I use Iubenda to automatically create and update my legal related pages, such as Terms and Conditions, Privacy Policy, Cookie Policy, and others.

Learn More About Iubenda