Creating an online course requires a set of tools, luckily most of them come free or at a super low cost.
Let’s check out what tools you need to successfully create an online course and launch it.
1. Recording equipment
A key factor of success comes from the quality of your content.
You want the students experience to be enjoyable, therefore you should aim to have good audio and video quality.
You can pick up a good microphone (a very popular one) for $50.
Check it out here:
Next up you will need a webcam.
This will be used to record yourself talking — these lessons are key as they increase student engagement when you show yourself ??
Check out the best webcam here:
2. A great screen recorder
There’s ton’s of screen recorders out there.
My personal favorite is OBS.
It’s original purpose is for streaming content live, but they have a great built in recording option.
It’s a little more complicated to set up but its 100% free, sooooo it’s just damn-right perfect.
You can get OBS here:
Watch this tutorial on how to set it up:
View OBS setup guide here:
3. Course hosting platform
Let’s jump ahead in time.
You’ve finished your course and now it needs a home.
This home is going to be a hosting platform where you can upload your course and start selling it.
There’s a ton of course hosting platforms available.
Some are free and some are a monthly fee. Naturally with the paid services you get better features.
Here are the two most popular and best (in my opinion) platforms to look into using:
This is a completely free platform which acts as a course market place. You’re competing with other instructors, get a % of your sales cut by Udemy and don’t collect student data.
This is a paid platform which is your own website. You can even have a blog on it. You get 100% of the revenue, complete control over pricing and collect student data such as emails.
I started off on Udemy and recently have moved to teachable. That way I build my brand and not Udemy’s. Because on Udemy you are giving them your product and they sell it, you don’t collect emails and you loose revenue.
However, Udemy is a great place to start if your new and want to test your course idea out — you can always switch to teachable after.
4. Your own WordPress blog
Your course is live and selling organically. Great!
Next up you need a blog where you can start posting free content related to your course. This will bring in viewers which you can then point towards your course.
Your blog can be set up easily using WordPress and getting a theme which suits your needs.
There’s millions of videos and guides out there on starting your own blog, it’s super easy and nothing to overwhelm yourself over 🙂
Check out WordPress here: https://wordpress.org/
You can get beautiful WordPress themes here: https://themeforest.net/
5. Email marketing tools
Last up is your email marketing tools.
You will want to capture emails through your free blog content your write and then send out emails to those users interested in your content.
First up I recommend ConvertKit. They let you save email addresses, send out timed emails and create email capture forms/pop ups etc…
Check out ConvertKit: https://convertkit.com/
Now you can also go overkill and look into an email-optin service which is Leadpages. They’re super cool and provide great email capture forms which increase your optin-rate. I use this on my homepage.
Check out Leadpages: https://www.leadpages.net/
aaaaaannnddd that’s it!
There’s not too much behind creating an online course which is why it’s a great business to start.
Realistically if you want everything, your looking at a monthly business cost of $100.
Pretty damn cheap to run if you ask me.
So what are you waiting for, go start creating your first course!