So you want to learn how to write a killer blog post.
But you are a little lost.
What even goes into a killer blog post?
And how do you ACTUALLY execute the process of writing one?
Today, I have the full strategy that will show you how to write out blog posts that attract the readers you want:
9 Tips To Writing Killer Blog Posts You Can Use Right Now.
Focusing on Your Blog Topic
Here’s the deal:
When someone visits your blog, it should feel like it was made for them.
You need to have one main topic which you will blog about.
This means not switching from Instagram Marketing to Gardening and then Swimming and finally a blog post on cooking spaghetti.
Instead, pick one topic.
For example, this blog religiously sticks to gardening as its main focus:
Do the same.
Pick ONE topic.
And focus on it.
When someone visits your site, it should be tailored to one topic and fulfill their needs within it.
This is what gets people to stick around. And naturally, you will grow an awesome online community of people who are all interested, and care, about this one topic you blog about.
You never want to be the Walmart of blogging (providing a bit of everything).
Now that’s cleared up…
Let’s jump into the good stuff:
Finding a Compelling Blog Post Idea
Start with the basics
Your blog post idea, where does it come from?
Out of thin air…
…Maybe you say “this will be a good idea”.
Or instead, you have researched the idea and found out what your readers WANT to know.
The most important part of writing a compelling blog post is the idea and where it came from. To do this you need to be researching what people want answers to.
With Yahoo Answers, Reddit, Quora and countless online forums available, you can dig deep into what people want to know.
Let’s take Quora (my personal favorite), and research for a blog post idea on Photography.
Here’s the search for Photography:
And this is a question I found:
It’s perfect because…
- It hits on people’s insecurities about not looking like a good enough photographer
- People have already answered the question. This means all your work is done for you.
A Blog post idea could be “6 Secrets Professional Photographs Know That Are Amateur’s Common Mistakes”.
Take a look at the answers too:
That’s your blog post structure THROWN at you.
It get’s even better:
You can even use online course websites such as Udemy to get blog post ideas.
For example, say we wanted to write another blog post about Photography. You can hop onto Udemy and search for a course.
Here’s a search on Udemy for Photography:
Next, pick a course with a lot of good reviews.
Now take a look at this:
Over 131,938 people have PAID to see this content.
Imagine if you wrote it for free, you KNOW people will jump at the chance to read it.
And if you scroll down, the curriculum is at your fingertips.
You can use each section as an individual blog post or combine them all into one massive guide you write.
Heck, even do both!
[bctt tweet=”Here’s how to use Udemy & Quora to get a compelling blog post subject” username=”itsaaronward”]
Crafting a Viral Worthy Blog Post Title
Just like before…
You want to craft your blog post title from your research.
But this time, you want to know what’s already getting the social shares…
A handy tool called Buzzsumo lets you see what content is already out there.
AND how many social shares it’s getting.
Hop on over to www.buzzsumo.com
Then enter your topic.
Here’s a search for Social Media Marketing:
On the right-hand side, you can see the results total shares:
What you can take from this, is that two of the most shared web pages have the word “Strategies” in the title. This indicates that people like sharing content that has good strategies in them.
In simple terms, it’s what people are HIGHLY interested in. And WILL click on it when they see it in search engine results or shared on social media platforms like on their Facebook feed.
So get this:
You want to create similar headlines to the ones getting lots end up finding headlines and blog post titles with numbers in them a lot, these naturally get a lot of shares, so start including numbers in yours!
It get’s even better:
If you combine this strategy with including ‘hot words’ from Buzzfeed posts, you will be 100% on track to writing a killer blog post.
Buzzfeed contains thousands of viral blog posts, and the main reason–their amazing headlines.
To do this:
You need to open up www.buzzfeed.com and look at their posts.
Then pick out words which draw you in.
You can adapt this into “19 Social Media Marketing Hacks You’re Going To Hate Yourself For Not Knowing”.
What a freaking awesome blog post title!
[bctt tweet=”Here’s how to use Buzzsumo+Buzzfeed to get a write a viral blog post title” username=”itsaaronward”]
Include SEO in your blog posts (and rank in Google)
What does it mean you may ask…
Search Engine Optimization.
In short, you are using a keyword and strategically placing it in your bt should show your blog post for certain search queries.
This is how people will organically discover you in Google’s search results.
For example, let’s take the keyword “Instagram marketing tips”.
You want to let Google know your new blog post is about “Instagram marketing tips”, so it appears in the search results (driving you a ton of free traffic).
How do you do this?
You want to find a focus keyword. You can do this with Google’s Keyword Planner.
Type in your blog post topic, press search and you will have tons of keywords.
Here’s me starting with “Instagram marketing tips”:
And here are the results:
It get’s on average 100-1,000 searches per month.
If you scroll down, Google Keyword Planner shows you other keyword ideas.
“Instagram for business tips” has 1,000-10,000 month search results with a low competition.
As a side note, this opens up the doors to other blog post ideas too!
Don’t get too caught up in picking a keyword. Your main criteria should be that it is 3 words in length (known as a longtail keyword), and best represents your blog post topic as well as having at least 100-1,000 monthly searches.
After you have your keyword selected…
And to effectively start SEO ‘proofing’ your blog post…
You want to include the keyword in the following places whilst creating your blog post:
- The blog post title
- Your URL Slug (website.com/keyword-goes-here)
- Your meta description
- Within your blog post content
- Image file names (keyword-goes-here-1.jpeg)
Not sure on how to do this exactly? Download YOAST SEO Free Plugin for WordPress.
This WordPress plugin easily allows you to add SEO to your blog posts.
Or join my free Profitable Blog Training here and see it live in action.
[bctt tweet=”Here’s how to use SEO proof your blog post like a boss” username=”itsaaronward”]
The Critical Mistake New Bloggers Make
You said it would never happen to you.
But it just did:
Your work just got deleted.
25 seconds of crying later. 2,000+ words lost. And your dog looking at you confused.
It’s time to address to critical error new bloggers make.
Writing their work in their blog’s native editor. For WordPress users it looks like this:
Get out of this terrible habit of writing in here.
As amazing as WordPress is, it can error out, your internet can drop, you may accidentally hit back and all of a sudden your work is gone.
Also, if your website gets hacked (god forbid it doesn’t), or your hosting provider gets shut down. Your work is gone. Without it being stored anywhere else.
So here is the answer:
- Autosaves every 5 seconds.
- Endless documents to write blog posts.
- Easy organization structure.
- Accessible anywhere in the world.
- Easily copy and paste your work.
- It’s FREEEEE.
Start writing your blog posts in Google Doc’s, and then transfer them across to your blog.
Just hit the clear formatting button after pasting in your words to make it not have any weird formatting issues.
That button is here:
[bctt tweet=”Never lose your blog posts work with this one mistake new bloggers make” username=”itsaaronward”]
Using Bucket Brigades to Boost Attention Rate
The hidden treasure of master blog writers.
There’s nothing special about bucket brigades.
But guess what:
They keep people reading. And the longer people spend on your blog post, the higher it ranks in Google. This is known as bounce rate and tells Google that if someone instantly exists your page, it probably isn’t the right/good content.
If they spend a long time on your page, it tells Google your content is awesome.
But you’re probably wondering:
What is a bucket brigade?
I actually have used them in this very section.
They’re quick and short paragraphs that generate interest.
Here are some examples of the ones I just used:
If you have a section where you think someone may get bored or leave, add in a bucket brigade.
Here’s some you can use yourself:
- Here’s the deal:
- What’s the bottom line?
- You might be wondering:
- This is crazy:
- It gets better/worse:
- But here’s the kicker:
- Want to know the best part?
- Listen here:
- You don’t want to miss this:
- The best part is:
[bctt tweet=”Bucket Brigades are my new secret go-to blog post technique. check it out!” username=”itsaaronward”]
Getting More Blog Post Social Shares
Naturally social shares only happen if your content is great.
Focus on creating amazing content.
This makes it easy for your users to share your content.
But you will also want to include social share buttons on your blog post, preferably stickied to the bottom of their screen as they scroll through.
Just like this:
To get these buttons, add Social Warfare WordPress Plugin to your site.
It adds these beautiful social sharing buttons to your blog posts.
This will naturally increase social shares.
Try sharing this post now to see how it works:
If you’re not on WordPress, here are your alternatives:
Next, you want to hook your readers up with a Tweet this button.
You’ve probably seen them under each section I have.
To get this button, you can use https://clicktotweet.com/
Alternatively, if you use WordPress, use Better Click To Tweet Plugin – https://en-ca.wordpress.org/plugins/better-click-to-tweet/
You can then place these underneath each section of your blog posts to gain more social shares.
Try tweeting this tip now:
[bctt tweet=”Here’s how to add Click to Tweet buttons to boost your blog posts shares!” username=”itsaaronward”]
Content Upgrade Your Blog Posts by Including Lead Magnets (and get email subscribers)
You are not a true blogger if you don’t…
Start growing your email list.
To do this you need a lead magnet. This is a freebie, which is a digital download you give in exchange for a person’s email address.
And this one too:
Here’s another awesome and simple one:
Oh and of course here’s mine in action:
There is no need to overcomplicate this process.
You need to create a lead magnet that your audience will LOVE.
And is targeted to their needs.
Here are examples of freebies (lead magnets) you can make:
- Mini Online course
- Cheat sheet
- Email Course
- Free Video Training
- Access to a resource library
Once you’ve created your lead magnet. You need an email service provider.
I highly recommend ConvertKit.
There’s nothing better as it’s designed for bloggers.
Grab a ConvertKit account here.
Once you have a ConvertKit account, you can follow their in-suit tutorial on getting everything set up.
Here’s the in-suit tutorial:
What you will need is a form and sequence… to automatically send the link to your lead magnet download when a user signs up.
Then add your email signup form to these places on your site:
- Within Blog posts
Naturally, you will see a lot of subscribers once you do this one small change.
Pro tip: make your lead magnet amazing, as if it was your best-paid product. First impressions seriously count in a saturated online world. Be the best of the best.
If you’re looking to take it one step further:
Grab a LeadPages account.
LeadPages lets you create CRAZY-HIGH converting opt-in forms and landing pages to collect emails.
This is the tool I use to collect emails and have the popup forms when user’s click a button like this one here:
[bctt tweet=”Here’s how to get a ton of email subscribers by content upgrading your blog posts!” username=”itsaaronward”]
Be Yourself When Writing (but get to the point)
People want to get to know you.
That’s why they’re reading YOUR blog post.
So write with your own style and words, don’t get caught up in sounding like a fluent-physics-posh science professor, if you like to swear in between every 20 words.
Just keep in mind:
Don’t go off track with your writing. Your goal is to help your reader in as little time as possible. So focus on doing that first over anything.
And that will help you write a killer blog post.
Here’s the next step
You’ve got these pro tips on how to write a killer blog post.
Now it’s your turn to leave a comment on which strategy you’re going to use first.
And then sign up for your free profitable blog training (5 video lessons straight to your inbox)!