It’s a weekday.
You’re sitting at your computer.
The blinker, winking at you.
It knows what you’re thinking.
How do I write a perfect blog post?
And where do I even start?
Five minutes go past. The cursors still blinking in your open document.
Ok but seriously. Today I’m going to help you write the perfect blog post. These will be my top 9 tips that will guide you towards planning, writing and ‘masterpiecing’ content that your blog readers will love.
Let’s jump right in shall we?
Tip #1 – Focus On Helping Your Readers
Focus on creating content that helps your readers solve a problem.
Before writing a blog post, or even thinking of the title. Ask yourself: “What will the transformation my reader have, after reading this blog post?”
After reading this blog post, the reader will be able to write better blog posts
After reading this blog post, the reader will understand how to tie a double boat Knott.
Easy ways to come up with blog posts on how to help you reader is by thinking of the title and including these words:
- How to…
- 5 Ways…
- Tips to…
- How you can…
You’re now focusing on providing content, which shows and tells the reader how to solve a problem they have.
People love getting problems solved.
So, if you can solve that reader’s problem. They will be in great debt to you and sell their soul to your blog — maybe?
Tip #2 – Use Google Docs, Avoid WordPress’s Editor
If you’re like me and use WordPress to power your awesome site…
It can be very tempting to write in WordPress’s editor.
The only issue with this is:
- It’s pretty damn distracting with all the buttons and stuff
- If your internet crashes out, you can lose your work
- If you hit publish and it crashes, your work is gone
- It also makes you focus on editing your content instead of writing
Instead, use Google Docs — it’s freakin’ free and freeeeaakin’ amazing!
In fact, I’m writing this very blog post in it, check it out:
Great things about Google Docs?
- It auto saves like crazy!
- It’s very simple and easy to use
- It’s FREE
- You can easily organize your blog posts into a folder AND…
- Access your documents anywhere
So yeah — start using Google Docs, my bloggin’ friend 🙂
p.s — If you’re not using WordPress to power your blog, and using a site like Wix or Squarespace. I recommend you move over to WordPress due to the power and customization it offers. It’s scary in the beginning I know. But after a week you’ll be cruising through the interface and have a bangin’ blog.
Tip #3 – Outline Your Blog Posts
Before you put keyboard to screen.
Outline your blog post.
It’s always good to spend a few minutes writing out the headlines and subheadlines you will be talking about.
It’s not 1987 anymore. People like short content.
It’s easy to read.
And scan. Quickly. Everyone want’s information quickly.
So adapt and split your blog posts content into sections. Make it scannable. Like this post where I have each tip as it’s own subheader.
In addition, you want to focus on keeping sentences short. And not a massive wall of text, that’s scary.
Here’s an example of me using Google Docs, and outlining a blog post. I did this in around 1 minute.
All you simply do is list out the key parts of your blog.
Guess whats next in this one?
Tip #4 – Vomit Words. Edit Later
Vomit words like you just ate some bad fish!
I’m a solid case who loves to edit as I go due to my design background.
Seriously, most people are the same, we want it to look pretty as we go.
You get me?
But super seriously, it’s so much better to just get your content down on the document and edit after. This allows your creative mind to just enter a flow state and keeps you on track of actually getting the content done.
Otherwise, a 1-hour blog post of just being vomited out can end up being 5 hours of editing and writing and chaos and just more mess.
- Worry about spelling/spell checking
- Keep fixing your grammar
- Looking for and adding images
- Change your font size, color, style
- Create hyperlinks
Focus on just writing.
Write like it’s the last time you ever get to write.
And you’re on a train.
And you’re about to crash into a fiery pit.
Just like on Toy Story 3.
To visual? Tough! Get writing 🙂
Tip #5 – Make Posts Scannable
We’ve already touched base on this in tip #3.
But to elaborate on the subject like a bloggin’ pro, I will give more godly insights on making your posts more scannable.
More scannable you say?
Yes, you want to add images!
This breaks up the massive amounts of 1,000, 2,000 or even 3,000+ words you will be writing.
I think this post itself is just over 2,000+ words.
You also want to CAPITALIZE THINGS to make them stand out.
Or even throw some bold text to highlight important takeaways for your readers.
There’s no need to get to crazy though.
You DON’T want to be this guy.
You just want to ensure that the most important parts of your content are being seen by those super pesky (I’m one of them) speed readers who are scrolling quicker than they can read.
Tip #6 – Proof Read The Blog Post Before Publishing
No one want’s a sloppy blog post. Especially you — once the grammar and spelling police come wailing by in your comments section.
And make you look like an IDIOT.
*Please don’t scold me for my terrible spelling and grammar. Thanks, I will send cookies!
A good idea is to give access to your Google Docs blog post to a friend or your dog to proof read it and say what sucks.
It’s good to hear nasty feedback from the ones you love…
It’s also a good idea to use the free version of Grammarly too, it helps spot out spelling mistakes and grammar errors.
Tip #7 – SEO-Proof Your Blog Post
Ok, this tips going to be a bit juicy.
BUT it is very, very, damn important.
You do want your blog posts to be found on Google right?
I’m sure you’ve heard of SEO. If not, it stands for Search Engine Optimization. And as you’ve probably guessed, it helps you optimize your content (blog post) for search engines like Google.
So when people search for “how to tie my shoes”, Google shows them relevant content.
So by SEO-Proofing your blog posts, you help Google rank your content for people to find.
It’s basically letting Google know what your blog post is all about.
Now, if you use WordPress, just get Yoast SEO Plugin.
Easy SEO. Easy Life.
The Plugin tells you what to do for your blog post to help it rank in Google by giving Red/Green traffic light signals and tips towards getting a green light.
HOWEVER. Let’s cover the best and most simple SEO techniques that work.
I won’t be going crazy technical on it all, but if you want to learn more check out this SEO post here covering everything you need to know.
1 – Finding a Keyword
You will need a keyword for your blog post.
A keyword is a search term someone types into Google, like “how to paint with watercolors”.
The main keyword is “paint with watercolors”. This is your starting point.
But how the heck do you find keywords people are searching for?
You can use tools like these to help you:
- Google Keyword Planner (shows monthly search volume and gives ideas on what to use)
- BuzzSumo (shows you what content gets shared the most so you know what people like)
The keyword is the ‘seed’ to your SEO for your blog post.
You only ever want to use one keyword per blog post, not in multiple blog posts (otherwise you start creating competition between your posts).
You can also use similar keywords in your actual writing.
Like watercolors, painting with watercolors, mixing watercolors etc… but these come naturally.
So don’t think about it.
2 – Do Not Keyword Stuff
Google is smart.
You are smart 😉
Do not try to put your keyword awkwardly in your blog posts actual main content.
You want to keep the flow. Write for humans. Not for Google.
Google wants to rank content, for humans.
3 – Add the Keyword to your Title
You now want to include the keyword in your blog posts title.
For example: How to easily paint with watercolors in 3 steps
You are including the keyword, but making the title clickable.
4 – Add the keyword to your images
Instead of using thisdopeimage.jpeg
You want to use paintwithwatercolors.jpeg, paintwithwatercolors1.jpeg, paintwithwatercolors-example.jpeg
5 – Meta description, link and page title
Finally, add the keyword to your pages meta-description and title.
Yoast SEO makes this super easy.
Include the keyword in the blog posts link — www.aaronward.com/write-perfect-blog-posts
6 – If using Yoast SEO
Don’t try and make everything perfect. It’s normal for you to be missing some green lights.
Especially ignore the keyword was found in your content one.
It doesn’t matter no more.
Tip #8 – Grow Your Email List
You writing for free over there?
Wait, you ARE?!
Let’s step up your business approach to blogging.
People read your blog posts, right? They LOVE your blog posts right?
Then why are you not collecting their email to let them know about your new blog posts!
Let me step back and be nicer.
I swear I’m friendly in person…
You want to be giving users a call to action (CTA) on each of your blog posts.
Also known as a lead magnet.
This lead magnet should make a reader want to give you their email, in return for a freebie you email to them after signing up.
This is very important. Because…
You have this anonymous reader on your website right.
If they leave, they’re lost and forgotten into the foggy swamp of the deep dark web…never to be seen again.
If they sign up with their email, you now can email them any time of day. You have access to either update them with a new blog post, tell them about your new product, or simply say “Hi”.
When you create a lead magnet, it should make the reader say “f#uck yeah that sounds awesome, take all my email addresses and gimmi!”
So what is a something you can give users in return for their email address?
- Mini Course
- 30 Day Challenges
Anything will work, just help the reader solve their problem — just keep it related to your blog post.
They don’t have to be crazy good. Guess what? People love free stuff.
If you want to learn more about creating lead magnets and automatically sending them the email download.
You can sign up for my free tutorial here (p.s this is a lead magnet in live action!)
Tip #9 – Don’t Stress. You Can’t Write The Perfect Blog Post
I’m about to get all Kung-fu-panda Master Shifu on yo ass here.
Perfection is something we all strive for.
But what if perfection is just a reflection of what we already are? – Master ‘Aaron’ Shifu
Just be yourself, write how you want to write.
Like, I consider myself a terrible writer.
I’m very basic, but I aim to keep true to how I would speak in person-to-person interaction.
If people hate me or my style, oh well. Bye?
If people like it. Amazing. We will get along well 🙂
At the end of the day, it’s much better to write a blog post than not write one. As that isn’t helping anyone.
Just go for it, take these tips as you wish and start creating awesome blog posts.
I know you can do it.